The Effects of Location and Non-Location Factors on Gasoline Station Performance
DOI :
https://doi.org/10.15173/esr.v12i2.460Résumé
An econometric model is proposed to assess the impact of both location and non-location variables on sales performance of gas stations, The general consensus in retail business is that choosing the right location and the right price is what it takes to succeed, Using a data set from the Montreal metropolitan area, we show that these variables indeed affect sales performance, but they are not the only ones. Factors such as brand name, opening hours and service play also an important role.
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